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Petit Frere gets a new label

Posted on 20 Oct 2018

The only constant in life is change and it’s time for our lovely blue Petit Frère to have an upgrade.

While Petit Frère embodies joy and fun, the quality of the wine calls for a label that is a little more mature and sophisticated. Drawing inspiration from ‘Le Petit Prince’, it now features the image of a kite, a classic and timeless child’s toy that reflects the essence of Petit Frère. Printed on high-quality paper, with touches of the original bright bistro blue, it is now more succinct and focused – an elegant label for an easy-drinking wine that can be enjoyed any time. This new and improved design will start from the 2016 vintage.

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